The Key To Hydrated Curls

Your natural curls deserve natural solutions. That’s why Maui Moisture starts with 100% aloe vera as the first ingredient and is infused with pure coconut water.

Our vegan formulas kick silicones, parabens and sulfated surfactants to the curb so aloe can take center stage. None of the ingredients that dry your curls – just moisture-loving, pure aloe-infused goodness.

MAUI MOISTURE HYDRATION SCALE

Find The Perfect Level Of Aloe-Infused Moisture For Your Unique Curls.

 

Create A
 

Frizz-Free Voluminous Look

Mix and match to experience major definition, hydration and body.

1
Shampoo

Curl Quench + Coconut Oil

Hydrate and De-Frizz

2
Conditioner

Curl Quench + Coconut Oil

Define and Detangle

3
Mousse

Coconut Milk Curl Foam

Enhance, Volumize and Smooth

Create A
 

Healthy Hydrated Look

Mix and match to revive curls with softening, defining nourishment.

1
Shampoo

Heal & Hydrate + Shea Butter

Hydrate and Nourish

2
Conditioner

Heal & Hydrate + Shea Butter

Soften and Repair

3
Smoothie

Curl Quench + Coconut Oil Curls

Smooth Frizz, Hydrate and Define

Create A
 

Shiny Defined Look

Mix and match to enhance your pattern with glowing hydration.

1
Shampoo

Nourish & Moisture + Coconut Milk

Gently Hydrate Without Buildup

2
Conditioner

Nourish & Moisture + Coconut Milk

Add Healthy, Glowing Shine

3
Ultra Defining Gel

Curl Quench + Coconut Oil

Define, Hold and Add Shine

Create A
 

Light-Weight Soft Look

Mix and match for touchably soft curls that are full of body.

1
Shampoo

Lightweight Hydration + Hibiscus Water

Add Weightless Body

2
Conditioner

Lightweight Hydration + Hibiscus Water

Soften and Quench

3
Refreshing Mist

Lightweight Curls + Flaxseed

Reinvigorate With Light Hydration

Create A
 

Wavy Defined Look

Mix and match to hold hydrated, frizz-free curls in place.

1
Shampoo

Shine + Awapuhi

Soften and Hydrate

2
Conditioner

Shine + Awapuhi

Add Vibrant, Detangled Shine

3
Mousse

Coconut Milk Curl Foam

Volumize, Smooth Frizz and Define

Create A
 

Soft Refreshed Look

Mix and match on wet hair to renew curls with lightweight definition.

1
Curl Defining Mist

Gentle & Lightweight Flaxseed

Gently Refresh and Redefine

2
Leave-In Conditioning Mist

Frizz-Free + Shea Butter

Soften, Add Shine and Fight Frizz

Create A
 

Hydrated Repaired Look

Mix and match to heal damaged curls with a boost of hydrating strength.

1
Shampoo

Heal & Hydrate + Shea Butter

Quench and Repair

2
Conditioner

Heal & Hydrate + Shea Butter

Soften and Nourish

Create A
 

Healthy Lengthened Look

Mix and match to repair damage for stronger, longer and frizz-free strands.

1
Shampoo

Heal & Hydrate + Shea Butter

Hydrate and Nourish

2
Conditioner

Heal & Hydrate + Shea Butter

Soften and Repair

3
Elongating Gel

Frizz-Free + Shea Butter

Lengthen and Reduce Damage

Create A
 

Hydrated Defined Look

Mix and match for healthy, shining curls that stay in place.

1
Shampoo

Nourish & Moisture + Coconut Milk

Detangle and Add Shine

2
Conditioner

Nourish & Moisture + Coconut Milk

Gently Hydrate Without Buildup

Create A
 

Clarified Lightweight Look

Mix and match to boost your curl pattern with buildup-free hydration.

1
Shampoo

Lightweight Hydration + Hibiscus Water

Add Weightless Body

2
Conditioner

Lightweight Hydration + Hibiscus Water

Soften and Quench

3
Curl Milk

Curl Quench + Coconut Oil

Enhance Softness and Body

HAIR POROSITY 101

Porosity is how your hair absorbs and holds moisture.
Low porosity means your hair struggles to let moisture in,
while high porosity easily soaks moisture up.

Low Porosity

Low porosity curls easily get weighed down by heavier products because it cannot absorb them. That’s why our lightweight hydration formulas are perfect for reaching your full curl potential!

Shop Light Moisture

Medium Porosity

Medium porosity curls require the lowest maintenance, but they still need some TLC! Our mid-weight moisture collections will be your best go-to routine.

Shop Medium Moisture

High Porosity

High porosity hair loves to soak up moisture, but that moisture can easily escape due to the porous shaft. Use deeply moisturizing formulas to get the hydrated curls of your dreams!

Shop Heavy Moisture

TEST YOUR POROSITY LEVEL

It’s important to understand your level so you can choose the right products for your curls! Fill a glass with water and drop a loose strand of hair in – how the hair floats in the water will show how much moisture it absorbs.