Introducing our Curl Squad

A formidable force of ladies who are here to help you discover, empower, and understand your curl needs. Because, not all curls are the same.

Waves, tendrils, coils, spirals. Not all CURLS are the same. And like curls, not all MOISTURE is the same. Lightweight, heavy, creams, oils, lotions, milks, it can be overwhelming. We know how you feel.

From cocktailing your products to pineappling your curls, we, and our Curl Squad, are with you to help you understand and empower your curls to find the level of moisture they need. Let our vegan, silicone-free, aloe-infused blends quench your curls. Because NOT ALL MOISTURE IS THE SAME


Find the perfect level of aloe-infused moisture for your unique curls.


Moisture + Curls

One of the major concerns for curly hair is dryness, which often contributes to other undesirable curl concerns like frizz, breakage, and dullness. Curly hair tends to be much drier than straight hair because it is easier for the oils from the scalp to travel down the shaft of straight hair. The tighter your curl pattern, the more challenging it can be for natural oils to travel down the shaft to moisturize your curls.

At Maui Moisture, we recognize this concern which is why we start with 100% Aloe Vera as the first ingredient in our products. With varying levels of aloe infused into each range, we are able to offer different levels of hydration to cater to different curl types, porosity levels and needs because not all curls are the same and...

Not all moisture is the same
Curl Cocktails
India - Fine, wavy hair

Fine, wavy hair



Awapuhi Shampoo, Awapuhi Conditioner, Bamboo Fibers Mask, Coconut Milk Combing Cream

To bring shine & bounce back to your loose, lightweight curls

Jackie - Barrel curls

Barrel curls



Awapuhi Shampoo, Awapuhi Conditioner, Coconut Oil Curl Milk, Shea Butter Combing Cream, Coconut Milk Weightless Oil Mist

To define thick curls with enhanced softness

Dayna - Coily, color-treated

Coily, color-treated



Shea Butter Shampoo, Shea Butter Conditioner, Vanilla Bean Hair Butter, Shea Butter Combing Cream, Vanilla Bean Oil Mist

To revive dry, damaged curls craving moisture to thrive

How your hair soaks up and holds moisture. Low porosity hair gets weighed down easily due to inability to soak up moisture, while high porosity hair loves to soak up moisture due to its highly porous shaft. Medium porosity is that perfect goldilocks, but with heat and chemical damage it can skew low to high. Treat your curl’s porosity with the level of moisture it needs.

Light Weight Hydration Light Weight Hydration

Light Weight Hydration

Low porosity curls can get weighed down by heavier products, because the hair doesn’t easily absorb moisture. Let your curls spiral to their fullest potential with our lightweight hydration formulas.

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Medium Weight Hydration Medium Weight Hydration

Medium Weight Hydration

Medium porosity hair usually has the lowest maintenance of hair, but that doesn’t mean that it doesn’t need TLC too. Discover your coils perfect go-to routine with our mid-weight moisture collections.

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Heavy Weight Hydration Heavy Weight Hydration

Heavy Weight Hydration

High porosity hair that loves to soak up moisture can sometimes not get enough hydration. Enable your spirals to become the hydrated curls that you know they can be with our deeply moisturizing blends.

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