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HOW TO REVIVE DAMAGED CURLS

Every curly girl has been there – the stress of wondering, how did my curls get so damaged? You want them to look their best, but your current repair routine just isn’t “cutting it”. However, damage isn’t just about how your curls look; it goes to the root of your hair’s overall health.

You want them to look their best, but the routine you have now just isn’t “cutting it”.

IS IT TIME FOR DAMAGE REPAIR?

Your curls’ two biggest enemies: chemicals and heat. Over-processing your hair, bleaching it frequently and constantly straightening is a one-way road to damage. Even your protective styles can cause damage if they’re too tight.

Suffering curls look limp and stringy, lose definition quickly, and might have sections where your curl pattern is completely gone. And no matter how much you scrunch, plop or diffuse, your texture doesn’t bounce back.

Luckily, it’s not forever – with proper care, you can bring life back into those coils you love.

THE NOURISHMENT YOUR CURLS NEED

Hydration is the first step to bringing back lost curls. Without enough moisture, they lose shape  and become prone to breakage. Jumpstart the repair process by incorporating weekly hair masks like our Heal & Hydrate + Shea Butter mask with hydrating ingredients like aloe, shea butter and oils to get your curls back  to looking healthy. If you have looser waves or lower porosity hair, don’t immediately go to heavy moisture – work in more lightweight hydrating products, like our Flaxseed collection.

For styling products, dive into those ingredient labels – anything that’s rich in humectants, emollients, glycerin and ceramides will help protect your coils from further damage. Our Curl Quench + Coconut Oil gel contains glycerin to moisturize and prevent future breakage, so you can have defined AND healthy curls.

In general, you should avoid products with sulfated surfactants, silicones and parabens. Your delicate curls require delicate formulas, and these ingredients can be too harsh and heavy. We formulate our products without any of these ingredients, so you can treat your curls right with what they truly need. If you’re looking for a new shampoo and conditioner specifically targeted for repair, our new Castor & Neem Oil line helps repair chemical damage by strengthening and softening your strands. So go ahead, toss out your damaging products and trade them in for healing, strengthening hair care.

GET YOUR TECHNIQUE DOWN 

This one’s probably not a surprise – lay off heat styling for the foreseeable future. Sit back and let that hair air dry! Plopping is one great way to cut down on drying time, but you have to be gentle. Lay a soft cotton T-shirt/microfiber towel on a flat surface, flip your wet coils over and lower them into the middle of the fabric so it becomes a sort of “bag” of curls on top of your head. Tie the material around your head while still upside down, and voila – your curls are plopped and ready to air-dry!

When it comes to wash day, always rinse your conditioner with cold water. This helps close the hair cuticle, allowing all the moisture to stay inside. Before you step out, apply your styling products in the shower on soaking wet hair to lock in all the benefits.

If all else fails, curl training can be very effective in restoring pattern and shape. It’s almost like your hair has muscle memory, and you need to remind it that it’s curly with constant encouragement. You’ll need to start with a hair mask or leave-in like our Curl Quench + Coconut Oil Curl Smoothie on soaking wet hair to smooth and give your hair slip. Then, you can finger roll or twist your hair to “train” it into a curl pattern. Put on a shower cap for 1-2 hours and rinse out – over time, your hair will start to remember its glorious curly days!

THE WAITING GAME IS WORTH IT 

All in all, you have to be patient. Don’t assume a product or technique isn’t working because you’re not seeing perfectly healthy, bouncy curls yet – healing intense damage takes time! The good news is your hair will keep growing and becoming healthier the better you take care of it. So don’t give up on your curls – they’re in there somewhere, you just have to treat them right!

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YOUR GUIDE TO FRIZZ-FREE CURLS

You love your curls– they tell your unique story. But while your curls are everything to you, you’d love to leave the frizz behind. Follow our guide to understand where frizz comes from and learn how to unlock the smooth, shiny curls of your dreams.

WHAT CAUSES FRIZZ IN THE FIRST PLACE?

While humidity is one of the main causes of frizz, there are more factors. Your hair is made up of layers that form what looks like shingles on a roof. Flat layers indicate a healthy hair cuticle, minimizing your chance of frizz. But when the cuticle is rough and raised due to damage, moisture can easily escape your hair shaft, creating brittle, frizz-prone strands.

The truth is, frizz is usually not the root issue – it’s the symptom of dried-out, damaged hair. Heat styling, washing with hot water, shampooing too frequently or over-manipulating your curls can create behind-the-scenes damage that ultimately becomes frizz.

FRIZZ-FIGHTING PRODUCTS 

Simply put, your hair is thirsty – so a moisturizing routine is essential to smooth the rough hair cuticle. Shampoos and conditioners like our Shea Butter or Coconut Oil line deeply quench your curls, creating smoother and softerstrands while keeping damage at bay. When it comes to styling, creams and mousses are high in moisture, so try layering those under the Curl Quench + Coconut Oil gel to seal in the benefits and create frizz-fighting definition. Deep treatments are also a must. When your hair is soaking wet, gently comb a hydrating mask or deep conditioner through your curls and twist or braid them into smooth sections. Then, wrap all your hair in a satin scarf or shower cap and go to bed. When you wake up, your hair will have absorbed plenty of moisture, leaving frizz a thing of the past.

FRIZZ-FIGHTING TECHNIQUES

It’s fun to fill your shelf with products,  but you need to improve your washing and styling techniques too! For curly hair, brushing can be a significant factor in damage that leads to frizz. Most curl types shouldn’t brush dry hair because breakage is more likely when your hair doesn’t have the added flexibility of water. Your best bet is to gently detangle your curls in the shower (with your fingers or a wide-tooth comb)  while a nourishing conditioner sits in your hair for plenty of slip.While you’re washing, make sure not to over-scrub or be rough with shampoo. A gentle massage will be enough to eliminate buildup, and it won’t tangle your hair. When you condition, apply it using “praying hands” – smoothing your hair between your palms to create flat, sleek sections. Afterward, you can start scrunching or finger-rolling to encourage your curl pattern.

Styling is arguably the most satisfying part of your curl routine, and of course, the way you do it can make or break your frizz-free look. One of the best ways to disguise frizz is by having well-defined curl clumps, and everyone has their own techniques. If you scrunch your curls, be as gentle as possible and do it while they’re soaking wet so as not to break apart the clumps. If you’re finger-rolling or twisting, make sure to smooth the clump with praying hands beforehand. And if you plop, always use a cotton T-shirt or microfiber towel so it’s not rough on your coils.

THINGS TO CONSIDER

It takes time to manage frizz, and once you finally win the fight you won’t want to go back. So, here’s what you can do to maintain those smooth, defined strands.Anything that touches or rubs against your hair can disrupt curl clumps and cause damage, so you have to reduce friction – especially while sleeping. First, trade in your cotton pillowcase for a satin one or wrap your curls in a satin scarf overnight. You can also sleep in protective styles such as twists or loose buns to keep your hair up during the night.

The most important thing to remember about frizz is that sometimes, it’s just part of your texture. That’s not a bad thing! It can add volume, make your hair one-of-a-kind and show that you’re truly embracing your natural self. It doesn’t mean you should stop hydrating your hair or styling it gently, though – it just means it’s a part of the unique you. So if you can’t beat ’em, join ’em – and lean into it!

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FRIZZY, DRY HAIR? IT’S NOT YOU – IT’S THE WEATHER!

Anyone with curly hair knows that when you step outside on a humid day, you get the dreaded frizzy, puffy curls. That’s because the amount of moisture in the air, or lack of, has major implications for your natural texture.Why does this happen —  and how can you prevent it?

Your curls  are made up of protein bundles, and moisture in the air can change how the protein bundles bind together. When there’s  extra water in the air, the bonds that make up your hair break apart,  causing your curls  to swell and “puff out”. That’s where the dreaded frizz comes from! When the air is drier, any moisture in your hair often escapes into the air. And that’s where staticky , brittle hair comes in.

The good news is, there are steps you can take to minimize  the weather’s effect on the curls you love so dearly.

DRY AIR DOESN’T HAVE TO MEAN DRY HAIR

Dry air is common in colder months and in Northern areas. To prevent dry strands from forming knots and breaking easily, you need to hydrate your hair more.

Try  co-washing or water wa  help quench your thirsty curls. Both of these techniques add water into your hair and seal it in, allowing  you to re-style with more hydrating products between full washes. Even just spraying your hair with a bottle filled with water will help.

Using products with extra hydration, such as our  Products with film-forming humectants form a seal that keeps crucial moisture from escaping. These kinds of humectants include aloe (which is the first ingredient in Maui Moisture products ), flaxseed (we’ve got a collection for that too), and more.

 

FIGHTING HUMIDITY, FIGHTING FRIZZ

Humidity is a delicate balance. When it’s not overwhelming, it can  bring out your curl pattern and give your curls extra definition as they soak up the moisture in the air. But when humidity levels rise further, you may deal with limp, puffy and frizzy curls. Volume says “bye!”, and so does definition – all because your hair is now absorbing TOO much moisture from the air.

To fight this, don’t stop hydrating – use more lightweight hydration to keep your curls juuust moisturized enough so they don’t need to take in as much moisture from the air. No hydration AND too much hydration will just start that frizzy cycle all over again.

Lightweight products like our Flaxseed or Hibiscus Water collections will be your best bet. You want to balance your hair’s natural moisture and layer products to seal in their benefits. Plus, finishing off your styling products with a gel can help seal the cuticle and stop frizz in its tracks.

 

 

BUT HOW DO I KNOW HOW HUMID OR DRY THE AIR IS?

It seems pretty obvious – just step outside! But by the time you’re out there, your hair is already suffering from the air’s moisture or dryness. Instead, be proactive with your routine to achieve your best texture yet.

DEW POINT

Knowing the dew point is one way to determine how dry or humid the air will be. It measures the amount of moisture in the air (and can be easily found in your weather app).

Dry air = Dew point below 50° F

Comfortable range = Between 50° – 59° F

Humid air = Above 60° F

RELATIVE HUMIDITY

The percentage of humidity is on a 100% scale, so if the day reads as 100% humidity, that means the air is filled up with all the moisture it can take. A comfortable range for this is around 45%, as it is not too humid or too dry.

Dry air = Humidity below 30%

Comfortable range = Between 30% and 50%

Humid air = Above 50%

GREAT CURLS ARE ALWAYS IN SEASON

Your best curls deserve to stick around year-long, no matter the humidity or aridity of the air. Don’t let frizz or dry curls get you down – just treat your hair right ahead of time. So you can rock those natural curls, whatever the weather.

 

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HOW TO WIN YOUR CURLY HAIR WASH DAY

Whether you love it or hate it, wash day is the most essential part of a curly girl’s routine. The products you use, your washing techniques and your styling can either set your curls up for lasting success – or a wash day that just falls flat. Make the most of it with our tips!

HOW OFTEN SHOULD I WASH MY HAIR?

This can be the trickiest part of nailing down your routine, especially when answers range from once a week to once a month! But really, it all comes down to what kind of curls you have.

THICK CURLS  or TIGHT COILS:

Luckily for you, your wash days will be few and far between! Since oil doesn’t travel down tight curls as easily, you can get away with washing every f you notice buildup and your curls seem limp and lifeless, that’s a sign it’s time to shampoo again.

If you still feel like your style needs a refresh but don’t want to fully shampoo, try a water wash. It’s basically just a rinse – you still do the washing movements, just without any products.

Let’s bring the insight from the medium curl paragraph up here instead. “Since oil doesn’t travel down tight curl as easily, you can get away with washing as little as every 1-3 weeks, depending on how dirty your hair starts to feel.”

Co-washing is another great option to revitalize your style!  Mix one of our hydrating conditioners like the Curl Quench + Coconut Oil Conditioner with water and wash your hair as usual, focusing on your roots. Conditioners do remove buildup and dirt, contrary to popular belief, just not to the same level as a shampoo – so this is a great option for refreshing without starting your wash routine all over again.

MEDIUM CURLS or WAVES:

You’ll  need to shampoo a bit more than thick/tight curls do as oil can travel more freely down your smoother texture. Once a week is a good place to start, and you can try extending it more over time.

You can also experiment with water washing or co-washing to refresh your style between shampoos.

 

 

 

FINE CURLS or LOOSER WAVES:

If you’ve been washing your hair daily, start trying to wash 2-3 times a week instead. If you were a daily washer, it might take time for your curls to adjust and stop producing as much oil. Because washing too frequently causes your hair to over-produce oil, as you shampoo less and less, your hair will actually produce less oil. Seems counter-productive, but just give it time!

Look for more lightweight products like our Gentle & Lightweight Flaxseed collection so you don’t  weigh your fine strands down. If you notice your hair gets oily when you try to stretch time between shampoos, try water washing. Just hop in the shower as usual and “wash” your hair, but without any shampoo! With just water, you can rinse away excess oil and dirt without stripping your hair of moisture.

 

 

LET’S GET DEEP ABOUT DEEP CONDITIONERS

Naturally wavy and curly textures are drier by nature – so even when you’re using hydrating shampoos, conditioners and styling products, your hair will likely need an extra boost of moisture. That’s where hair masks and deep conditioners come in. Our Heal & Hydrate + Shea Butter mask provides intense, quenching moisture for an instant hydration boost.

Tighter, more coily curls should deep condition with a hair mask anywhere from once a week to every 2 weeks, while wavier, finer textures should do a treatment about once a month. As always, experiment and see what works best for you! If you’re only doing it once a month but your curls feel dry, brittle and dull, slowly start increasing how often you use a mask. And if you’re noticing an oily scalp or limp, lifeless curls, you may need to cut back on deep conditioning for a bit.

POST-SHOWER STYLING SECRETS

So you’ve washed your hair, you’ve done your mask, now it’s time to STYLE! This is my favorite part of wash day because you finally get to see the fruits of all that labor. But what products should you use to style? How should you apply them? Let’s get into it!

CURL CREAMS VS. MOUSSE VS. GEL

Curl creams are the most moisturizing of these three products. Take our Nourish & Moisture + Coconut Milk cream for example – it hydrates, detangles, fights frizz AND defines. What’s not to love? While curl creams smooth your texture, add hydration and define, they lack the hold that gels provide.  If you need hydration but notice your hair falls flat after a while, try layering curl cream and gel together.

Mousse is super lightweight while  giving your curls a boost of volume and oomph! Our Coconut Milk Curl Foam Mousse gives you that perfect no-crunch body and movement. However, mousse generally doesn’t give your curls as much hold as a gel, so again – layer it with gels or creams to keep that definition and volume going.

Gels are a super versatile styling option for all different kinds of curls. They add definition and hold, fight frizz and can even hydrate your curls depending on the formula.  Lighter-weight gels are better for finer, looser curls, and heavy-hold gels like our Coconut Oil Ultra Defining Gel are perfect for tighter or thicker curls. As a rule of thumb, gel should go last when you’re layering products.

APPLYING THE PRODUCTS

Once you’ve figured out which mixture of styling products to use, it’s all about technique. Don’t go throwing products in your hair willy-nilly! Here’s a few techniques that curly girls swear by.

Raking: Pretty much exactly what it sounds like! Put product in your fingers, open your fingers and run the product through your strands as if your hand were a wide-tooth comb. This technique can help curls clump together and elongate curls that are prone to shrinkage.

Praying hands: Get your products all over your palms, rub your hands together and place both hands on each side of a clump of curls so the hair is flat between your palms. Then, just run the product down your curls! This technique also helps define curl clumps and is great for smoothing texture.

Scrunching: This technique  helps give your curls that amazing bounce, encourages your curl pattern and boosts volume. Just put product in your hands and scrunch your hair upwards to your scalp! Be gentle though, as too much scrunching can lead to frizz and disrupted clumps.

And there you have it! Your curls are now clean, hydrated and poppin’. Go forth and show off your best natural curls yet!

 

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THE ABCs OF CURL TYPES

Your beautiful curls can be defined and classified in many ways – fine to thick, wavy to coily, low to high porosity – but there’s one system that breaks down your curl type even further. Learn your curl type and how to best care for it to unlock your healthiest, bounciest, most “you” natural texture yet.

THE OVERARCHING TYPES

There are four “types” of hair texture, which are broken down into Type 1 (straight), Type 2 (wavy), Type 3 (curly) and Type 4 (coily). Easy enough! But within each of these types, there are three subsets – A, B and C. These subsets are determined by the diameter of your curls, with A as widest curl and C as the tightest.  3 types, 3 subsets, that’s a lot of combos – time to dig into them all.

TYPE 2: WAVY

When you think of Type 2 curls, think classic “beach hair”.  With a definitive S pattern, the hair lies closer to the scalp and tends to prefer lightweight products.

2A

If you have 2A waves, you might have straightened your hair your whole life because you didn’t know you had wavy hair. 2A curls are loose waves that can be easily straightened and have a large diameter. Since this type is typically made up of fine strands and lacks volume at the root, lightweight products will help define your waves without weighing them down. Light curl creams and sprays like our Flaxseed Curl Defining Mist  and mousse (like our Nourish & Moisture Coconut Milk Mousse) will be your best option rather than gels.

2B

Similar to 2A, this is wavy hair with more defined S waves that start about midway down your hair. The diameter is smaller and tighter, making it more difficult to straighten than a 2A. But why would you? This curl type should also stick to lightweight products that focus on definition and hold like our Flaxseed collection. Too much moisture and your waves will fall!

2C

This type is made up of thick waves with well-defined S waves that start at the roots. Smaller in diameter, these almost look like curls – but they’re not fully-formed ringlets.  2C waves are sensitive to frizz and can easily get dehydrated, so make sure you use hydrating products and that you’re not over-washing.  Like all Type 2 curls, lightweight products are your friend – try leave-in conditioners, lightweight curl creams, light gels and mousse

TYPE 3: CURLY

From loose loops to tight, springy ringlets, Type 3 encompasses a wide range of curls. This type is highly likely to experience frizz, so make sure you’re using hydrating and defining products.

3A

These large, loose curls can almost look like waves, but they have a defined loop and curl that’s more than an S wave. The diameter of this type is about the size of sidewalk chalk. As all Type 3 curls are, 3As are highly prone to frizz, so make sure you’re not touching your hair too much after you style it. And like always, hydrate, hydrate, hydrate! This curl type can handle heavier moisture than Type 2s, but don’t overdo it – try light and medium weight products to see what works best for you.

3B

With a springier, more ringlet-like appearance, Type 3B curls have a diameter about the size of a marker. While frizz is always a concern with Type 3 curls, 3B curls are even more prone to the dryness that leads to frizz and breakage.  When you’re searching for products, look for medium to high moisture, such as our Curl Quench + Coconut Oil collection, and humectants like aloe or flaxseed to seal in the hydration. Gels will get along well with your curls, as they form a seal around your other styling products and lock in your curl pattern.

3C

The smallest of the Type 3 curls, 3Cs are tight corkscrew ringlets with around the same diameter as a pencil. This type has the most volume of the 3s because the curls are densely packed together – which can make 3C curls more prone to shrinkage.  To prevent frizz,  layer your styling products and include medium to heavy moisture in your routine.

TYPE 4: COILY

The unique Type 4 curl is your coily, kinky, zig-zag type of texture. Each of these types is naturally dry and experiences major shrinkage, so explore heavy moisture products to fight frizz and breakage.

4A

These springy, dense curls are very tight and small – think the diameter of a charging cord. Hydrating your curls is a must, especially since they’re so dense. People with this curl type usually wash every 2-3 weeks, so refresh your curls between washes with water and hydrating styling products to keep them moisturized, shiny and bouncy. Heavy moisture will be your go-to, as your curls don’t accept hydration as easily. Try the Heal & Hydrate Shea Butter collection to soak up all that moisture.

4B

This is another densely packed curl type. Unlike 4A with small corkscrews, 4B has a tight pattern that creates a zig-zag formation with sharp angles. Make sure you’re refreshing your curls between washes with hydrating styling products. Each of your products from shampoo to gel should contain hydrating ingredients – and luckily for you, all of ours contain hydrating aloe!

4C

And the curliest of all curl types – 4C curls. These appear similar to 4B, but the zig-zag angles are even tighter and each strand’s individual pattern is almost invisible to the eye. 4C curls experience the highest shrinkage and need the most moisture. All of your products should be giving your hair max hydration, so you’ll want to choose   And finally, finishing off your styling routine with hair oils is a great way to seal in the benefits from other products.

NOW YOU KNOW YOUR TYPE

Now that you know your curl type,  you can start identifying how best to care for it. Remember, everyone’s curls are unique and you may have more than one type. That’s the beauty of natural curls – they’re yours, and yours alone.

So go ahead and show off your hydrated, defined and bouncy curls at their best.